A versatile app enabling users to sell, buy, and donate second-hand clothes efficiently. Earn rewards for transactions while engaging with sustainability through quizzes and learning activities on the platform.
Thrift gems, sell unwanted clothes, donate to charities?
One solution-Thriftly.
How did i get here?
Domain Research
The fast-growing fashion industry constantly introduces new styles, depleting finite resources. Transforming raw materials into clothes demands water, chemicals, and energy from coal, generating waste and carbon emissions, polluting rivers, and hindering progress toward sustainability.
User Interviews
Understanding the varied attitudes towards purchasing second-hand clothing revealed key concerns such as potential scams, hygiene issues, time constraints, and a lack of motivation. In response, I conceptualized Thriftly to tackle these challenges and provide a solution that ensures authenticity, prioritizes cleanliness, streamlines the shopping process, and injects purpose and excitement into the thrifting experience.
Users
“I don't know much about sustainable fashion.”
Users
“Money is a motivating factor for me”
Key problems
No motivation/cause
The absence of motivation or a compelling reason makes it difficult for individuals to engage in the purchase of used clothing online.
Lack of awareness
Due to a lack of awareness about sustainability, many individuals overlook the consequences of their actions.
Time consuming
Users perceive shopping for used items online as time-consuming due to the need to be cautious about scams, potential sizing issues, and hygiene concerns.
OPPORTUNITY
Incentives, such as rewards, play a pivotal role in motivating participation in sustainable activities.
OPPORTUNITY
Users are open to changing their habits as long as it doesn't sacrifice convenience.
Tone of voice
To foster loyalty, trust, and transparency among app users, I opted for a visually appealing combination of purple and blue hues, complemented by a dark theme with playful illustrations.
Homepage
“Time consuming”- easily find nearby sellers and items by using location services
Donate
“I find used clothes unhygienic to buy”- partake in sustainable practices by donating clothes in return for points and rewards
“I don’t know much about sustainability"—spreading awareness through mini games and quizzes, motivated by earning points.
Quiz (awareness)
Make it fun- compete with friends and people in your area.
Leaderboard
User
“It would be much easier to look for items if there were categories”
Initially, my home screen design lacked categories and personalized recommendations. It was only after user testing that I incorporated these features.